Another ClimateTech Podcast
Another ClimateTech Podcast is a weekly interview series that explores the fight against climate change through the lens of entrepreneurship, investment, academia, activism, and art. Join Ryan Grant Little, a seasoned climatetech founder, advisor, and investor, as he interviews the climate warriors trying to save us from ourselves.
#Climate #Climatetech #Cleantech #Sustainability #Environment
Another ClimateTech Podcast
Fighting food misinformation with Robbie Lockie of the Freedom Food Alliance
Robbie Lockie is co-founder of Plant-Based News and has just launched the Freedom Food Alliance, which fights misinformation and empowers people with the best science and expert alliances to create meaningful societal change.
In this episode we talked about:
🌱 The deceptive tactics used by the meat and dairy industries to discredit plant-based alternatives
🎙️ Celebrity influence in promoting a plant-based lifestyle, featuring the likes of Alicia Silverstone and Joaquin Phoenix, including running Jamie Oliver’s online presence back in the day
🌍 The Plant Based Treaty, a global initiative to shift away from animal-based food systems and restore ecosystems
🍔 The challenges and opportunities in the plant-based food industry, including the move towards fewer and more natural sounding ingredients
As discussed in the episode, the Plant Based News Podcast had some interviews with famous vegans. Here are a few of them:
Megadeth Drummer Dirk Verbeuren
“Bones and All” author Camille Deangelis
Conservationist, anthropologist and activist Jane Goodall
#futurefood #plantbased #climatetech
Promo partner for this episode is Grizzle, helping B2B ClimateTech companies generate demand and customers through high-quality content, social media, and SEO services. Podcast listeners can book a free consultation here.
Welcome to another Climate Tech Podcast interviews with the people trying to save us from ourselves. In this episode, I spoke with Robbie Lockie, the co-founder of Plant Based News and, more recently, the Freedom Food Alliance. This new organization's goal is to counter the massive amount of disinformation that big ag is flooding media with and replace it with stories and facts about our food system. I reach Robbie in London. I'm Ryan Grant. Little Thanks for being here, Robbie. Welcome to the podcast.
Robbie Lockie:Thanks so much for having me. What a pleasure to be here and meet you and, yeah excited to get to dive in.
Ryan Grant Little:You wear a lot of hats, but the reason we're talking now when we are, is because you've just launched the Freedom Food Alliance. Talk a bit about what that is and what problem it intends to solve.
Robbie Lockie:Absolutely so. In the world today, most of our food choices are governed by forces that are sometimes outside of our control, but one of the sort of biggest parts of our decision-making comes down to media. From a very young age, as children, we are conditioned to eat certain foods. We're told that we need milk for calcium, we need meat for protein, we need meat for iron, and these messages are given to us very young in a variety of ways. But in recent years the advertising industry and the mainstream media and, of course, more recently, social media, have been huge super spreaders, what we call misinformation.
Robbie Lockie:And let's first establish the difference between misinformation and disinformation. Misinformation and we can think of it a bit like an earthquake the center of the earthquake, the epicenter, is the disinformation. That is, when there is a person or an organization has purposely created misleading media to confuse the public or to mislead the public, and then, once it spreads from that origin out into the public space, it gets passed from person to person and then it becomes misinformation, because misinformation is defined as something that people accidentally share or share without realizing that the media is untrue. And the readers and I created the Freedom Food Alliance is because I realized over the last 10 years of being involved in vegan media, the volume of misleading content in the mainstream media through advertising and, of course, on social media, has ramped up rapidly as the vegan and plant-based space or the alternative protein space or the alternative future food space has evolved and become much more effective in its advocacy and its reach. The meat industry and the the dairy industry, egg industry or the animal ag industries have really turned up the heat on the kind of propaganda messaging which suggests that people, humans need to eat meat, milk and eggs to survive and be healthy. And of course you know this has ultimately is going to lead to widespread which is already leading to widespread human disease. You know things like heart disease, type 2 diabetes these some of the leading killers of human beings and, of course, environmental collapse.
Robbie Lockie:And of course, with misinformation, disinformation comes inertia. People don't make the changes needed because they're confused, they are not sure, and people like to hear good things about their bad habits. So we open up a magazine or they go in the supermarket or they watch television. There's always a message there saying drink milk, eat meat, eat eggs because of this, that or the next. And so the Food and Food Alliance's job really is to challenge misleading narratives around food and nutrition, and we have a website, foodfactsorg, which we'll be launching soon, which is where you'll find detailed fact-checking and debunks of mainstream media, of influencers, health influencers on social media or a politician or a brand you know, and we will do a real deep dive and analysis of those claims being made by that article, that billboard, that TV ad, and offer people you know resources to be able to push back against stuff that is, you know, sending people down the wrong path.
Robbie Lockie:Essentially. Now, obviously, when it comes to morality, plant-based and vegan space, veganism is all about the killing of animals and reducing suffering, but there's obviously also a scientific part to the lifestyle as well, which is a plant-based diet dramatically reduces the incidences of many forms of diseases today, but also reduces your environmental footprint. So the mission is obviously there to try and inspire people to eat more plants, but it's also to fight back against the misleading media which essentially suggests that animal products are essential, when we know that that's completely untrue.
Ryan Grant Little:You've touched on a few things I want to talk about there and I like kind of your statement about people, like hearing good news about their bad habits, and one of the things you're going to be doing a lot of is fact checking, and it strikes me that more and more I'm wondering if people care about the facts right, how much does the disinformation you know? How open are people to this in a lot of cases? And like I just wonder if so, I mean social media. I think social media algorithms and other kinds of echo chambers are really driving this, where people maybe today versus I don't know, choose a decade previous are less concerned about what the truth is.
Robbie Lockie:Well, they say, we're living in a post-truth world, don't they? With all this AI and fake news everywhere, I think the main thing to remember is people don't like being lied to fake news everywhere. I think the main thing to remember is people don't like being lied to, and if we can convince people that they are being lied to, that they are being misled purposefully, I think we will get the attention of people. Our mission is to help people understand that the information they're being given is misleading and there's corporate interest involved. People already don't trust corporations for the most part for many reasons, so I think most people are open to this idea that they might be being misled. But we have to remember that we can't just throw facts and figures at people. We can't just show them statistics and then suddenly they will just start listening. I think the power of storytelling is vital in this platform and I want to be able to tell stories of real people in the food system who are making incredibly positive changes in shifting the food system to something that's much more sustainable. You know, take the Transformation Project by Mercy for Animals in the United States from farming chickens or pigs into farming hemp and mushrooms and making huge amounts more in revenue because obviously it's a much more sustainable model. They're converting their huge giant sheds and warehouses into places where you can grow huge amounts of edible mushrooms and hemp products. It can be done, but I think people need to feel a sense of inspiration.
Robbie Lockie:But then there's also, you know, entertainment as well. We want to make people laugh, we want people to, we want to disarm people a bit, because as soon as you start to tell people what to do and you start to be evangelical and you start to shame people or you start to overload people with too many directives, I think then people shut down and they just stick with what they know. But we're obviously up against a multi-billion dollar industry which has a lot of money to put into advocating for the products and the food types that they produce. So McDonald's, for example. Their yearly budget for advertising and marketing alone is $400 million for one year.
Robbie Lockie:So we are up against an industry which Wants to maintain a status quo which is very profitable. So it's a tricky one. There's no simple answer to how to convince the consumer. I guess that's the power of advertising. How do we combine amazing science communication with great digital marketing or advertising, and then behavioral science. Put those three things together to create a movement which tries to enlighten the public as to the fact that their food choices can have a real impact on their personal health and planetary health as well.
Ryan Grant Little:It's interesting because it feels also like there's a false opposition that's being set up between the plant-based world and farmers and whereas in fact and just thinking of your example, which I'm familiar with, of some of these chicken farms being turned into mushroom farms, those chicken farms have changed a lot over the past decades to the point now where it's basically tenant farmers, where the chickens are owned by some large multinational and they're just kind of responsible for tending to them from point A to point B and then getting crushed more and more on margins. Chicken farmers in the US for sure do not live as good a life as they did in decades previous, and this has been one of the ways, with hemp and with mushrooms and other forms of kind of non-animal farming, to shake away from these large corporations that have found a way incrementally to kind of own these farms, if not a name, at least in practice. My sense also, so you know. I wanted to ask you if you think that food disinformation is getting worse, and I think you know.
Ryan Grant Little:In talking about the mission of Freedom Food Alliance, you basically said yes, that is the case, and one of the stats that sticks out to me is that the number of agri-food lobbyists at last year's COP was three times higher than the year before. And if I look at kind of the techniques they're using, the lobbyists are using and of course not everyone can see that lobbyists are at play but people like us who are closer to the industry are, you know, looking a little bit kind of under the hood and trying to dissect this stuff but it feels to me like it's a lot. I'm old enough to have been around to see kind of tobacco lobbyists at work and then you know we're all living through oil lobbyists at work. It feels like it's the same playbook. Am I hallucinating or is that the case?
Robbie Lockie:no, it's the same playbook. There's a few kind of words that we use to describe the process deny, delay, derail, deflect, distract. And that's ultimately what the tobacco industry did. They went through a way of denying the truth. Then they go on to derailing the progress by creating media and you know industry funded studies which confused the public and then also sort of delay and postponing and putting off decision-making to make changes, to move towards, you know, alternative proteins which are better for the planet, better for people, Of course. You know relieve animals out of the food system. It's more efficient. And you know distraction and deflection is just like a core part of what they do they have. It's a bit like filibusting in parliament or in the governmental bodies where they just delay everything so that any decision-making that needs to be done is just held back and held back, and held back. They want to hold back as much as possible because they know the writing's on the wall that we need to make a change.
Robbie Lockie:There's been so many initiatives around over the years that have looked at like the effect of animal agriculture and have made suggestions.
Robbie Lockie:In the UK we have the National Food Study, which suggests that we need to reduce our meat consumption by up to 30%, and that was done maybe three years ago.
Robbie Lockie:That study and the government was supposed to respond and they didn't. They've almost completely ignored the study and in fact our prime minister has said he's not going to tell anyone to stop eating meat, that we are, you know, the best, some of the best meat in Europe. And they like to sort of sing the praises of the animal ag lobby, because obviously you know, these lobbyists and these industries are incredibly powerful. They, they hold a lot of kind of sway with the public because people have this romantic view of farming, don't they? There's this idea of rolling hills and cows grazing freely, but 90 plus percent of meat consumed in the uk and us is factory farmed now, and so, yeah, they make a lot of money and ultimately they will try everything to derail and distract the from the future foods that are coming their way are there any specific or particularly egregious examples that come to mind that you've seen recently?
Robbie Lockie:one of the ones that always sticks in my mind is a recent one with aubrey plaza. She's an actress. The wood milk campaign by milk pep. They have a hundred million dollar a year budget. They produced an ad. For those that haven't seen it, they produced an ad with Aubrey Plaza, an actress who was hanging out in this forest talking about her amazing wood milk.
Robbie Lockie:But it's obviously it's a pastiche, it's a, it's a comedy skit and a way to poke fun at plant-based milk, suggesting that they are, in quotes, not natural. And that's a tactic that the meat industry and the dairy industry uses a lot. They like to point the finger at plant-based alternatives and suggest that they are not natural because of their ingredients. One of the ingredients of plant-based burgers, methyl cellulose, is often thrown around as if it's something terrible people shouldn't eat. But it is a form of synthetic plant cellulose which is a great binder for many vegan meat alternatives. But the meat industry has produced ads in the Clean Food Facts campaign suggesting that methylcellulose is a chemical laxative, and they created an ad that was played at the Super Bowl, which is another great example of terrible disinformation At the Super Bowl. This ad, which used children in a school doing a spelling bee and they were asking the kids to spell the word methylcellulose and some other chemical-sounding words from plant based products, and what they do is it's a distraction technique. It's like don't look at us, don't look at what the effects beef big beef is having on the planet. Let's not talk about antimicrobial resistance. Let's not talk about pathogens. Let's not talk about you know all the chemicals and the cruelty and the damage done to environment, but let's talk about the 12 ingredients in a plant-based burger and methyl cellulose, which sounds really scary. And let's try and put the public off these products so that they feel fear when they go to the supermarket.
Robbie Lockie:When a person reaches out for beyond burger, maybe they saw that ad and they think wow, I saw that ad about beyond burgers and they contain 20 different ingredients. I don't even know what any of these are. I don't even know what's in this burger. I don't trust it. But I'm going to go over there and grab a beef burger because the ingredients are clearly just beef, which is completely untrue. Beef burger has all kinds of things in it which you don't necessarily want to be consuming because of the way industrialized farming is today. So there's many different. Oh, there's so many. The Got Milk campaign is also bigger, longer lasting, been around for almost 20 years where they use celebrities to endorse the consumption of milk, and what they're doing there is using the power of celebrity really the power of reputation when the irony is, a lot of celebrities now don't even drink milk. They are all kind of like the Serena Williams tennis player. They're all supporting plant-based milks now.
Ryan Grant Little:Or Jonathan Taylor Thomas, who was vegetarian, maybe even vegan by that point as well.
Robbie Lockie:It's all just power and money and using the power of advertising, you know it's very effective, unfortunately.
Ryan Grant Little:Yeah, it felt like such a misstep for aubrey plaza also. I mean this is the actress who had her breakout in parks and recreation and it's kind of very beloved of millennials and gen z and very much from kind of like an oat milk drinking crowd and she caught a lot of flack for it. It just felt really kind of off-brand for her and just a kind of a bizarre thing to do. And people who listen to the podcast will be sick of me using this example. But I always say it's like.
Ryan Grant Little:You know I used to always say if you're so against same sex marriage or the sanctity of marriage, why not go after a divorce If people are so concerned about you? Know the confusion that comes from this kind of labeling for plant based products like oat milk. Where have you been on peanut butter for the last century, right, why are you not chasing after them? But I mean it just goes to show that you know there's no logic to this. It's just very disingenuous From kind of counter winds and you know kind of on the flip side of this, I mean you mentioned one example of you know the stories there. I think they're still quite niche the stories of the chicken farmers becoming hemp farmers and mushroom farmers. But what else? What are some of the kind of positive things that you're seeing, maybe in storytelling or in advertising?
Robbie Lockie:I guess some of the positive things are brands like Beyond, who are looking at their ingredients and thinking ways in which they can lean into this idea of more natural ingredients, less additives. These transition foods are important because people do love the taste of meat and they want to be able to eat something that looks like meat, that tastes like meat. But for the most part, a lot of these products aren't performing as well as they could and should be, and you can understand why people who look at them and go that's not chicken, so why are you calling it chicken? That's not beef, why are you calling it vegan beef? So?
Robbie Lockie:But I think you know more and more brands are looking at clever ways in which they can use more natural sounding ingredients. You know, beyond the looking at changing their I think, their fat base to avocado oil, you know to appeal to a more natural sounding products, and Oatly are making sure that you know they're providing products that have no added sugars and they're kind of leaning into this idea that you know the plant-based products, alternative products, are being heavily criticized for the number of additives that they do have. So there is a real shift towards trying to create a cleaner label, as they call it, and I think, I think that will work. But of course you know, industry will always find a way to critique and criticize. So who knows what the future will bring?
Ryan Grant Little:You mentioned also sort of the power of storytelling with celebrities, for better and for worse. You ran the celebrity chef Jamie Oliver's online presence for a while I think, like 15 years ago, so a while back and I wonder kind of what role you see maybe in the context of the Freedom Food Alliance. Are you having conversations with chefs? And you know, these days chefs are real celebrities Can they play a role in disseminating the truthful and kind of useful information about food?
Robbie Lockie:Definitely. I think celebrities, especially those who are aware of the impact of food on the planet and on human health, have a huge responsibility, I think, to try and inspire people to eat more plants. I think what we want to see is people saying we don't want people to say, stop eating meat. We want people to say eat more plants. We want to encourage and inspire people to increase the amounts of plant matter they have in their diet to increase their fiber. So you know, jamie has done a lot over the years to try and encourage people to eat more vegetables and that's really something that he continues to do. I think he's done a whole book on veggie cooking recently. He's not quite vegan, but it's certainly something that he's aware of from a carbon and emissions perspective, and I think a lot of chefs are keen to try and experiment with plant-based foods because you can have a lot more fun with them.
Robbie Lockie:There are so many different types of fruits and vegetables and nuts and seeds, and legumes and roots. I think there's 22 so many different types of fruits and vegetables and nuts and seeds, and legumes and roots. I think there's 22,000 different types of edible plants that humans can eat. So when people say, oh, you're plant-based. What do you eat? I'm like, well, everything that you eat. Just accept animals.
Ryan Grant Little:I want to ask you a bit about some of the other organizations that you're involved in, because you're what should I say? A pioneer in this space. If you've been involved in the plant-based industry since 2016, you're okay, it's not Tofurky, but you've been around for a very long time in this space and you're the co-founder of Plant-Based News, which is something that I read very regularly, and you're also involved with something called the Plant-Based Treaty. Can you talk a bit about these two organizations?
Robbie Lockie:Sure. So Plant-Based News was a fun kind of side project I worked on with my friend, klaus. It started as a YouTube channel and then Klaus and I met like a year later and it became a media company. It's the world's largest vegan media platform, or plant-based platform in the world, with almost 3.5 million followers and almost 90 million impressions a month on the platform. So we achieved that in, I think, seven years of being in business. It is a for-profit platform, so it's run as a limited company, but it's a mission-led company and its role really is to track and chart the growth of a plant-based and vegan culture really. So, through celebrity news to nutritional science, to everything that's happening in the space. So it's a news source for people interested in the lifestyle and it offers a variety of media, from educational content to entertainment, to health awareness and advocacy by many, many interviews through leading plant-based and vegan doctors from all around the world. So it's really like the voice I'd like to say it's like the voice of the movement. It's something that you know is always there, you know banging the drum for the culture, a cultural shift towards a more plant-based food system.
Robbie Lockie:Now the intersection with the plant-based treaty is the food system itself. And the plant-based treaty exists on three core principles, which is relinquish, redirect and restore. Relinquish is no land use change, ecosystem degradation or deforestation for animal agriculture, so basically halting the shift towards more animal ag. So no more new farms, no more new giant massive factory sheds pumped with chickens and pigs. Then redirect is an active transition away from animal-based food systems to plant-based food systems, so investing money in farmers in just transitions away from animal-based food systems to plant-based food systems, so giving farmers the tools and the funding and the support and the knowledge to be able to make that change. And then the third step of the plant-based treaty is restore, which is actively restoring key ecosystems, particularly restoring forests and rewilding landscapes, so fixing the damage that we've been doing over the last century and a half, two centuries. And that can be done very effectively and it is being done effectively around the country. People are taking back land and planting trees and bringing back keystone species. But the plant-based treaty as an idea was built on the fossil fuel treaty and it's individuals, groups and businesses and cities that endorse this idea and put pressure on governments to initiate it, and it goes in companion with the Paris Agreement. So the treaty as an idea is more than just something, a lofty ideal. It's a step-by-step process on how we can repair our planet and start to move towards a food system that nourishes the ecosystem rather than destroying it.
Robbie Lockie:You know ecocide, which is, you know, the killing of nature en masse, is something that's happening every single day.
Robbie Lockie:It's deeply entwined with the climate crisis.
Robbie Lockie:Animal agriculture is a leading driver of species extinction, of habitat loss, of ocean dead zones, of river acidification, of deforestation, of you know.
Robbie Lockie:There's a list as long as my arm of things that these systems, these food systems, are currently doing to our planet and we're now seeing I guess we're now sort of sitting, I suppose, at the event horizon of almost total collapse of our planetary systems. We're breaking many, many planetary boundaries because of what the food system does, not just the food system itself, but also the food waste and the transport. There's just so much that goes on that props up animal agriculture and in many ways, it's a deck of cards that we have built that we believe, you know, is the answer to our you know our food needs, but it is actually incredibly inefficient. For every hundred calories you give a cow, I think you get like 10 calories back in food nutrition, so it's just not effective. So plant-based treaty is all about trying to create a vision of a world where we can live in harmony with nature, but at the same time, we need to give back. We need to restore and nourish and repair what we've done.
Ryan Grant Little:What would be some examples of signatories to the treaty?
Robbie Lockie:The most exciting signatories are cities and councils all over the world. So in the United Kingdom there are Bristol City Council, glasgow City city council, glastonbury city council, and and then they're working on the london city council as well. So basically trying to encourage policymakers in these big metropolitan areas to adopt the plant-based treating. What that means is they will then start to try to roll out the idea of a more plant-based food system. So at like policy, at like um public events no more meat, no more animal products. We serve plant-based food only trying to encourage and inspire more plant-based food into schools. As far as like celebrities go, it's all the all the usual vegan and plant-based services like moby um, like um ivana lynch sorry, my memory's a bit slow this morning, joaquin.
Ryan Grant Little:Phoenix probably is on there.
Robbie Lockie:Yeah, so all the classic vegan celebrities are behind it.
Ryan Grant Little:Leonardo DiCaprio? Is he usually tied in with these? Is he vegan?
Robbie Lockie:He is, I think, kind of almost vegan, almost plant-based, but yeah, unfortunately I don't think he's. I think he's vegan. He's been spotted Individuals. Here we go Celebrities Paul and Mary McCartney, moby Peter Egan, george Monbiot, alicia Silverstone, joaquin Phoenix, as you said, rooney Mara, paul Wesley, jerome Flynn, leona Lewis. So some big names there.
Ryan Grant Little:Very cool, very cool. I will check if the city of Vienna, where I live, is on there, but I doubt it, this being the home of the schnitzel. But I'll mention it. I'm hosting a food hack meetup on Monday with some people from the city and I'll mention it and see what they say.
Robbie Lockie:I did find the city list. So Belfast, rainbow Lake, canada, amsterdam, netherlands, kyoto, uganda, exmouth, united Kingdom there's lots in the united kingdom, edinburgh, los angeles endorsed october 25th 2022, and so, yeah, these are influential people within the city councils who have endorsed the treaty and are actively advocating for a plant-based food system within the political system within their city. It isn't always as effective as we would like because obviously there's so much pushback and a lot of people get shut down or silenced, but the point is is having people within councils who are banging the drum for a more plant-based food system is really important and it keeps the conversation moving.
Ryan Grant Little:As part of Plant-Based News you had your own podcast series for I think, five years and something like 100 episodes. You've sort of put that on ice now to make some space for the Alliance. But as a relatively new podcaster I wondered if you had some tips for me and also if you could mention kind of one of the episodes you did that stood out.
Robbie Lockie:Sure, I mean some tips. I would say podcasting is something that is really dependent on the topic and the niche, but I think for this type of stuff it's about diving into subjects and helping people understand the connections between all the different living systems on earth, but also our personal impact as well. I also love learning more about people and their personal interests as well. I would always start with like what brought together, but then I would then dive into other adjacent subjects, whether it might be human rights or social justice. Some of the most interesting episodes I loved were probably the celebrity ones, the ones that are the most well-known people like Paul Wesley, alicia Silverstone, jessie J, who's a singer-songwriter in the UK.
Robbie Lockie:I was pleasantly surprised at how passionate and well-informed and just aware they were about the movement and the importance of eating a more plant-based diet, but also the effect and the cruelty towards animals that goes on in the food system. Paul was super passionate, paul Wesley he was in the vampire diaries. He was like, very like uptight about what was going on in the world and it was so nice to see his passion and his, his kind of commitment really to the movement he supports, mostly for animals, and he's when he goes on set, he's always advocating, you know for veganism and he's always making sure that wherever he travels and you know, whenever he goes to uh on location there's always enough plant-based food for the crew and he's always talking to people about it and not afraid or ashamed of it. A lot of celebrities in the world today who are vegan don't talk about it publicly because they're worried about their public persona and the perception public have of them.
Ryan Grant Little:So it's really nice to speak to people who are very well known but also really passionate and proud to talk about their lifestyle publicly. Oh, billie Eilish, that's also a very famous vegan and who's out on stage talking about this as well. I'll link those podcast episodes in the show notes for listeners who want to listen to those as well. Given that the Alliance is just launching now, what kind of support do you need? If listeners are interested in getting involved, in lending a hand, what's the best thing they can do to help you in your vision?
Robbie Lockie:I'm going to be really blunt and honest and say fundraising and the money side of things is my weakness. I am an ideas person. I'm all about the big vision and the platform and the creativity and the content and the community, but fundraising and building a sustainable model that can create an organization that has some real teeth behind it. The website is going to be amazing. I'm excited about our social media, but I think building a resilient platform that can help us, you know, be stable and secure over the years to come, because we're going to come under attack once we get our footing in place and we become effective and, you know, the various opponents in the conversation start to notice us, I'm sure we're going to get a few legal letters here and there potentially.
Robbie Lockie:So, yeah, maybe a few things. So fundraising and finances support you know, donorship, things like that legal support, like you know, protecting the interests of the organization. And then there's obviously like volunteering as well volunteering for fact-checking, volunteering for writing opinion pieces and thought leadership content. On the food system itself, we have two websites the Freedom Food Alliance, which is the advocacy and policy, and, you know, a platform that's aimed at journalists and politicians and policymakers and CEOs of food companies and then the foodfactsorg, which will be aimed at the consumer. On there we're going to have the fact checks and the debunks, but we also want educational content about food and the food system as well. So if you're interested in writing and publishing on the site, we'd be very happy to have you.
Ryan Grant Little:And the best place to reach you online is LinkedIn.
Robbie Lockie:You can reach me on LinkedIn or you can send an email to contact at freedomfoodallianceorg.
Ryan Grant Little:Robbie, it's been a real pleasure talking to you. Thanks a lot. Thanks a lot, Brian, for having me. Real pleasure. Thanks for listening to another Climate Tech Podcast. It would mean a lot if you would subscribe, rate and share this podcast. Get in touch anytime with tips and guest recommendations at hello at climatetechpodcom. Find me, Ryan Grant Little, on LinkedIn. I'll be back with another episode next week. Bye for now.
